Blog
Notes on a changing market.
Research and practical notes on SaaS pricing, product moves, and competitor intelligence.
What Trial and Demo Signals Appeared on 50 SaaS Entry Pages?
A 50-page audit found how often public B2B SaaS entry pages mentioned trials, demos, signups, interactive previews, and ROI tools.
We Compared Three AI-Agent Security Launches. They Do Not Protect the Same Path.
A close reading of three September 2026 launches shows how MCP gateways, tool-use hooks, and audit records govern different parts of an agent action.
What 62 SaaS Comparison Pages Reveal About Rival Coverage
An analysis of A Versus B's 62-page SaaS comparison catalog shows which products face the widest rival field and where published coverage clusters.
How Do You Build a Competitive Intelligence Program?
Build a competitive intelligence program that turns public market signals into decisions for sales, product, marketing, and leadership.
How Do You Create Competitive Battlecards That Stay Current?
Learn how to create competitive battlecards that give sales useful, source-backed answers without becoming stale feature lists.
How Can Agencies Monitor Competitors for Multiple Clients?
Build a scalable competitor monitoring service for multiple clients with separated workspaces, source-backed alerts, and decision-ready reporting.
How Do You Track Competitor Feature Releases?
Learn how to track competitor feature releases across changelogs, product pages, documentation, pricing, and launch signals without drowning in noise.
How Should SaaS Companies Price AI Features in 2026?
Learn how to price AI features with a practical framework for value metrics, margins, packaging, usage limits, and competitor monitoring.
What Should a Competitive Intelligence Dashboard Track?
Learn what a competitive intelligence dashboard should track to turn competitor changes into clear decisions, owners, alerts, and measurable outcomes.
How to Share Competitive Intelligence With Sales
Learn how to share competitive intelligence with sales through timely, source-backed briefs, battlecards, and deal-ready updates.
Competitive Intelligence Report: A Practical Guide
Build a competitive intelligence report that turns verified competitor signals into decisions for sales, product, marketing, and leadership.